This scent is masculinity in the modern era. As a young man of 22 I consistently am disappointed with scents labeled as masculine containing a gluttonous amount of either spice or musk. Now, is masculinity therefore defined by a scent that does not attract women, and, simply, smells old? Can a truly masculine scent live within the context of our modern era?

Blue Jeans is one of the few that I have found to fill that void. I relate a story with the hopes that its content does not deter the oh-so-eager to vaunt the price or status of their chosen cologne. If it does, your loss. That being said, I shall continue. 

I work as a waiter at the Olive Garden and often find myself serving young couples on a date. The continuum of fragrances is astonishingly small and, as most have observed, is dominated by soapy, fresh scents (wimpy). The one gem that I have smelled in my time working there has been the cologne (which I later discovered is indeed Blue Jeans) worn by not a customer but one of the bussers. I am willing to concede that it is the imagine of this man that gives this scent its clear image of masculinity. I will try, as objectively as I can, as a heterosexual male, describe this man. He is Latin-American in heritage and probably in his late 40’s and contains a thick accent. His worn expression is of rugged passion and a calmness exhibited only by the heroic. Having work-worn hands, a thick stature and a sweaty brow he captures the exotic and romantic aspect of masculinity, less the -Marlboro Man- lameness. 

This scent is smooth, attractive and rich. Enjoy my friends.